Is your practice growing faster than you can handle – or do you just wish it was?

Is marketing last on your list when it’s time for new business?

You’re busy backstage – let us handle front-of-house.

Is your practice growing faster than you can handle – or do you just wish it was?

Is marketing last on your list when it’s time for new business?

You’re busy backstage – let us handle front-of-house.

The Ideas

2xN believes that the best results come from a holistic approach. Starting with the big picture before zooming in, we’re committed to considering every aspect of your practice – and working directly with the people who know it best – to understand just what’s needed.

Branding

First impressions count, and 2xN works with clients to make sure their public face is as slick as their internal operation. Professional copy writing, contemporary brand identity and consistency across platforms are just a few ways to ensure your practice stands out for all the right reasons in a crowded market. We’re here to translate your clinical excellence into an offering that patients can understand and engage with: call it front of house, while you’re busy backstage.

Business Development

2xN knows first-hand how tough setting up a business can be – and that’s why we’re well placed to help you steer yours to its next level. While maintenance and refinement are our bread and butter, we pride ourselves on working with clients to bring existing enterprises to their full potentials. By aligning our activities with your goals, and ambition with hands-on solutions, 2xN covers more than marketing: we can offer everything from a rebrand to a top-down rethink.

Content Creation

2xN is anything but style-over-substance – while it’s our job to deliver beautiful brands and wonderful websites, we’re also pretty good at creating content to fill them.  From online bios to tweets and Instagram captions, from brochure copy to a fully-fledged blog, 2xN offers a comprehensive service using both in-house expertise and commissioned creatives across video, graphic design and more to bring depth to your public surface.

Social Media

Look, you’re busy – and that’s where we come in. While social media might seem omni-present, it’s a common misconception that its management is a simple task to add to your formidable to-do list. Valuable, organic growth in your profiles comes from consistency, careful planning and hard work. It takes an expert eye to assess an organisation’s potential, and to craft the perfect tone for online engagement.  2xN offers a full social media service tailored to your practice’s needs – whether it’s a gentle pruning or an overhaul, we work hard to make it look easy.  

Events

2xN encompasses an in-house events management service. Whether you’re organising conferences, workshops, seminars, faculty dinners or annual parties, we’ve got years of experience in central London as well as further afield– not to mention the strong relationships with venues, hotels and caterers which come as standard. While events are a great way to put a face to a name, and engage your audience in person, they’re likewise an opportunity to expand a brand’s story: let us handle logistics, so your campaign can take centre stage.

Target Marketing

It doesn’t matter how relevant your voice, if it falls on deaf ears. 2xN uses research, testimony and technology to identify your existing audiences and new ones, too. Make sure you’re reaching clients who want what you’re offering by engaging 2xN’s targeted marketing expertise. Is it word of mouth which delivers the bulk of your new business? Online referrals? Print advertising? We’ll mobilise what’s in place before expanding your reach by identifying who’s hearing you – and who should be.

The Results

Case Studies

2xN’s portfolio spans established practices and innovative product launches across London, the US and Europe, from relaxed refreshers to rigorous rebrands. Each project, and our approach to it, has been as unique as the client we worked with to execute a successful campaign:

The importance of logo design

November 11, 2019

When starting a new business, it is more than likely that your to-do list will be longer than your arm. One important aspect to make time for is your logo. Once this is in place it creates a visual...

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5 Questions you should ask every customer

October 28, 2019

Feedback is a valuable gift that provides an insight to the ‘consumer mind’. Whether positive or negative, it provides the opportunity to reflect, learn and ultimately improve your business...

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Working long vs Working hard

October 23, 2019

Working long refers to clocking in 14 hours a day at work. There has always been a notion that working long hours is required to succeed. But does working long hours necessarily mean we...

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Engage with the brains behind 2xN

2xN is more than the sum of its parts – while those parts are pretty impressive, it’s in combination that we’re at our best. Our team is small but perfectly formed: browse below to meet us individually, and get in touch directly.

Lucy Nelson
CEO & Founder

What made you start 2xN?
I saw a niche in the market.

What do you love about 2xN?
My team’s work ethic and my clients believing in me.

Why private healthcare?
I am proud to work with people I would trust with mine and my family’s healthcare – I want to make sure others know how to find them too.

How did you find your team?
I didn’t interview them – I handpicked them because they’re great at what they do.

What’s your business talent?
Juggling every aspect!

Where do you see yourself in 5 years?
Growing my business and having THE best team with me.

What’s are your most used emojis?

😂 💃🏻 ❤️

Facebook
Lucy Thompson
Account Director

Why did you join 2xN?
I believe in Lucy and her vision for the business, it's an exciting opportunity to be part of.

What’s your speciality at 2xN?
Marketing strategy and social media guru.

What do you like about your job?
Freedom to express creativity and putting ideas into action.

What’s the best piece of advice you’ve ever been given?
Never take no for an answer.

What’s your business talent?
Ideas!

Where do you see yourself in 5 years?
Training the next generation of 2xN stars.

What are your most used emojis?

😂😘🤷🏻

Facebook
Jemma Dodd
Account Director

Why did you join 2xN?
If you have met the team at 2xN then you’d know why!

What’s your speciality at 2xN?
Holding the fort outside of London!

What do you like about your job?
The challenges.

What’s the best piece of advice you’ve ever been given?
Listen and learn.

What’s your business talent?
Understanding.

Where do you see yourself in 5 years?
Continuing to assist 2xN branch out to other cities or even countries.


What are your most used emojis?

😂👍🏻👌🏼

Facebook
Rebecca Baron
Events Director

Why did you join 2xN?
I love Lucy's work ethic and wanted to be part of a hard working and dedicated team.

What’s your speciality at 2xN?
Building working relationships and attention to detail!

What do you like about your job?
I work with a fantastic team who support each other - team work makes the dream work!

What’s the best piece of advice you’ve ever been given?
Measure twice, cut once.

What’s your business talent?
Patience

Where do you see yourself in 5 years?
Being part of an ever growing team of colleagues.


What are your most used emojis?

😂👍🏻👌🏼

Facebook
Naomi Wheeler
Marketing Assistant

Why did you join 2xN?
Leaving school, I did not know what I wanted to do, but through work experience I found the perfect business.

What’s your speciality at 2xN?
Giving everyone a helping hand.

What do you like about your job?
Learning new skills and growing as a person.

What’s the best piece of advice you’ve ever been given?
Don’t be afraid to ask for help.

What’s your business talent?
Adapting


Where do you see yourself in 5 years?
Helping 2xN to grow further and continuing to learn


What are your most used emojis?

😂🤦🏼‍♀💗

Facebook