The Blog

Much of our mission is about empowering you to continue what we’ve started. Whether you’ve drafted us in to get the ball rolling, or just to keep one going steady, there’s always reason to learn more. Our articles are written with you in mind, and seek to explain the rationale behind strategies as much as to introduce you to new ones. After all, if we’re clear about what we’re doing then you’ll feel the same.

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6 Ways to Boost Team Performance

October 14, 2019

An unproductive team makes for unhappy employees and ultimately, poor business results. If this is the case, it is time to make some changes, consider what you need to do differently to motivate...

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Radio Advertising

September 30, 2019

Radio advertising is a powerful strategy to boost business in the healthcare sector. We live in an evolving digital age, however radio has stood the test of time. Research has found that we spend...

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Top 10 tips for networking

September 17, 2019

Networking is an essential item in your business toolkit. It provides scope to reach new clients which can lead to increased profit and business growth. The opportunity to meet other like-minded...

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Website design trends

September 3, 2019

Website designs are rapidly evolving with the creation of new trends and technologies. This is great news for those looking to create a new website or rebranding, as there are numerous ways your...

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Twitter Do's & Don'ts

August 21, 2019

Twitter is a fantastic social media platform for lead generation and customer service. For businesses it is essential to maintain a professional online presence to gain the trust and loyalty...

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Word-of-mouth marketing

June 7, 2019

Traditionally, word-of-mouth marketing (aka WOMM) is when a recommendation is made from one person to another for a particular product or service. The aim of this marketing...

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The Power of Online Reviews

May 9, 2019

Online reviews are a powerful tool to raise your business profile and generate trust. They give you the opportunity to hear what patients have to say about you; the good, the bad and the ugly...

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6 Marketing No-No's!

April 23, 2019

As a healthcare professional, marketing is unlikely to come in to your day-to-day working schedule. But, to maintain and grow your client base it is an essential tool to ensure success...

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On-page vs. off page SEO: What's the difference?

April 19, 2019

There are two techniques when it comes to enhancing your search engine optimisation strategy, on-page and off-page. They are completely separate entities, but they both have the same goal...

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10 Step Guide to Writing the Perfect Blog Post

April 15, 2019

The perfect blog post, what is it to you? The fact is, there is no one ideal blog post. Some readers might find your blog informative and easy to read, others will bounce right off the page...

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Backlinks: An Essential SEO Tool

April 1, 2019

What are backlinks? Backlinks are links from external websites that direct back to your site. This not only makes it easy for users to navigate between web pages but it also does wonders...

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What are Meta Tags?

March 20, 2019

We already know how incredibly important SEO (Search Engine Optimisation) is for your website to rank high on SERPs (Search Engine Results Pages). There are many ways to optimise SEO...

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What is Video Marketing?

March 19, 2019

It’s what it says on the tin - video marketing is a marketing tool where the video is used to convey brand messages. This can include how-to videos, customer testimonials, live video...

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Top 6 Benefits of Digital Marketing

March 12, 2019

If I challenged you to go one day without seeing any digital marketing, could you do it? In the increasingly digital world we live in, the answer is most probably no...

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Refocus your Healthcare Marketing Strategies

February 25, 2019

Is it time to refocus your healthcare marketing strategies? As a medical professional your aim is to provide an excellent service or product for your patients...

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Tips for Effective Time Management

February 18, 2019

Time management is something every business owner should master. We all have 24 hours in a day, how we chose to spend each hour is entirely up to us...

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The Power of Print

February 9, 2019

We live in a world of technology. Smartphones have become a fifth limb, laptops perch on our laps and smartwatches have taken convenience to the next level...

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5 Ways to Maintain Motivation in Business

February 5, 2019

Motivation is defined as the desire to do something, it is the reason why we act in a particular way. When setting up a business, motivation is likely to come in bucket loads...

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Tips for writing social media posts

January 28, 2019

Writing social media posts as a business is a different ball game to writing and posting as an individual. Why? The success of your business...

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Keyword research

January 21, 2019

When executed well keyword research can provide high returns for your business. This plus the other benefits of keywords were explored in a previous post...

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Common Keyword Mistakes

January 14, 2019

Keyword research requires an investment of time and money to achieve a high ranking on SERPs. Any shortcuts can result in losing your ranking and wasting all that investment...

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How to survive the first year in business

January 10, 2019

It is no secret that your first year in business can be tough. You need to gain the trust and loyalty of customers and beat the competition to make a profit. At times it may seem like there are not...

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January 8, 2019

Keywords can consist of a single word or short phrase which users type in to search engines to form a search query. Businesses utilise keywords by integrating them in to their website content...

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Benefits of Re-branding

January 2, 2019

Following our previous post ‘Do I need to rebrand?’, this post outlines how a rebranding strategy will benefit your business and ultimately increase your bottom line...

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Email marketing: Top 10 tips

December 17, 2018

Since the General Data Protection Regulation (GDPR) came in to force in May 2018 your customers must opt-in to receive emails. This is a benefit as it means they want to hear from you...

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Strategies to retain your customers

December 10, 2018

Customer retention strategies are the processes and activities that companies undertake to retain as many customers as possible. In our last blog post we explored the Benefits of Customer Retention...

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Customer Retention

December 4, 2018

Customer retention is the process of maintaining your customer base over a period of time. It is well known in business that retaining customers is cheaper than acquiring new ones. This does not me...

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Social Media Platforms

November 29, 2018

Social media is a fantastic tool to connect with your target audience and market your product or service. But with so many platforms to choose from - Facebook, Twitter, Instagram...

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Understanding search results!

November 27, 2018

When you ‘Google’ something, how low down do you look on the results page? As highlighted in a previous blog post ‘SEO: A Beginners Guide’...

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Benefits of Blogging!

November 21, 2018

If you are considering adding a blog to your website then you should absolutely do it! Blogging is an influential tool and if used correctly it can bring many advantages...

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Tips for writing great content

November 19, 2018

Put simply, content is important. It is good for SEO, increases website traffic and encourages engagement with your brand. Take a look at our blog post on the advantages of content here...

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Do I need to re-brand?

November 4, 2018

Rebranding is the process of changing the image or feel of an established brand. This may happen early on in a brand life when it is discovered...

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4 Essential website pages

October 29, 2018

A website can be made up of any number of pages, and some are more important than others. Whilst every website strives to be unique to separate itself from the competition...

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Content, content, content!

October 19, 2018

Content is king. While this term may make your eyes roll, there is actually some validity behind it...

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SEO - A beginners guide

October 13, 2018

The world of Search Engine Optimisation (SEO) may seem overwhelming due to the volume of information out there, but the fundamental goal is to optimise your site...

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Social Media Marketing

October 6, 2018

Following our previous post ‘Do I need to rebrand?’, this post outlines how a rebranding strategy will benefit your business and ultimately increase your bottom line...

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Website Design

September 28, 2018

Described as one of the most important aspects of a brand, good web design could be the one thing that separates you from the competition. Nowadays we rely on the internet to search for products...

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Brand Basics

September 21, 2018

In today’s competitive market it is essential that companies stand out from the crowd through a strong brand that promotes trust and success. But what exactly is a brand?...

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