The Blog

Much of our mission is about empowering you to continue what we’ve started. Whether you’ve drafted us in to get the ball rolling, or just to keep one going steady, there’s always reason to learn more. Our articles are written with you in mind, and seek to explain the rationale behind strategies as much as to introduce you to new ones. After all, if we’re clear about what we’re doing then you’ll feel the same.

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How exercise & healthy diet helps your work level

July 20, 2020

Each day I do at least fifteen minutes of mindfulness to start off my day before I go downstairs to my laptop or in to the office. Why?

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What will private and NHS healthcare look like after Covid-19?

July 6, 2020

What will private and NHS healthcare look like after Covid-19?

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Journey into digital marketing and 2xN

June 29, 2020

Last summer I finished my A-levels in photography and business diploma. After two hard years of work I had come out of school with anA and two B’s. Knowing what job you want to do is...

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What I have learnt from running events

June 10, 2020

In the current modern business world, new ways of staying connected with people are always being sought after, and this has never been more important than now. More and more businesses are...

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5 Habits to kick whilst working from home

June 3, 2020

Working from home might be something that is new for a lot of people. Working from home might also been something that we have to do for much longer than we thought...

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Creating the 'perfect' brand and website

May 26, 2020

At 2xN, we will often have doctors and surgeons that work in the private sector come to us and ask us to help grow their name and clinic. Mr Pietro D’Urso came to us for this exact reason...

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Three tips to help you deal with stress at work

May 18, 2020

Stress is something that everyone will experience from time to time. It can be caused by a number of different factors; you have a dead line coming up, someone on the team is ill so...

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Digital marketing secret weapons

May 11, 2020

Digital marketing is the use of the internet and social media to get your product or service out there and reach a wider audience then you otherwise you would be able to. For a business...

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The super-power that is sleep

April 27, 2020

If someone offered you a free life hack that could lengthen your life span, increase your alertness, reduce your stress levels, improve your memory, help you lose weight, make you more...

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The ripple effect – why tiny changes create big results

April 20, 2020

Now more than ever we need to find ways to stay sane, stay positive and be the best we can be. When we talk about the ripple effect it’s all about starting small and growing and this applies...

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What is PR and what is its use in crisis comms?

April 14, 2020

As we navigate through these uncertain times, creative businesses must remain diligent to unprecedented change and keep abreast of the new challenges they face. The dependence on...

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Is marketing the product more important than the product itself?

April 6, 2020

Whilst the product or service is critical to the sustainability of the business and long-term success, poor branding and visibility in the digital era could render your product...

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Off-page SEO revisited

March 30, 2020

Search Engine Optimisation (SEO), has the ultimate goal of improving your websites ranking on search engine results pages (SERPs). Our previous blog post highlighted...

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The surprising force of emotional wake

March 24, 2020

Much like boats, people can also create wakes. Emotional wake is the feeling you impart on people. From the swells of a good feeling to a ripple of irritation, it can be positive...

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SEO revisited: On-page SEO

March 16, 2020

We’ve said it before and we’ll say it again, search engine optimisation (SEO) can seem overwhelming. From keywords to backlinks, there is a lot of information to digest. Remember...

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Losing clients? Check your online presence!

March 9, 2020

Your online presence portrays a digital representation of your business, it acts as a gateway to new clients and increased business. From websites to social media, all aspects...

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How to handle going viral!

March 2, 2020

Going viral is every marketers dream. It can do wonders for business from spreading your message far and wide to gaining brand credibility, not to mention it is free marketing!

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How to create an engaging email newsletter

February 24, 2020

Email newsletters are excellent (and cheap) tools that you can use in your business to keep your clients up-to-date and build up a subscriber base. There are numerous things you can do...

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Tips for being an effective communicator

January 29, 2020

Simply talking does not make us good communicators, just like hearing someone speak does not make us good listeners. In fact, to be a good communicator means being a good listener too...

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How to beat the burnout

January 6, 2020

Heavy workloads and deadline pressures often come as part and parcel of managerial life. This creates a huge personal toll which can affect not only your work performance but also your well-being...

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How to leave your bad habits behind in 2019

December 16, 2019

As we approach the new year, the thought of new starts are on the horizon. Seize the opportunity to start 2020 by leaving behind any bad habits that may have suppressed your potential this year.

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There is no future in the status quo

November 26, 2019

There is no future in doing things the way we always have. Challenging convention is the hallmark of a progressive organisation and it is absolutely crucial to survive in business.

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6 Questions to ask before a website redesign

November 18, 2019

Your website is the gateway to your business, it provides the opportunity to impress potential customers and showcase your products and/or services. Website redesign is key to...

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The importance of logo design

November 11, 2019

When starting a new business, it is more than likely that your to-do list will be longer than your arm. One important aspect to make time for is your logo. Once this is in place it creates a visual...

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5 Questions you should ask every customer

October 28, 2019

Feedback is a valuable gift that provides an insight to the ‘consumer mind’. Whether positive or negative, it provides the opportunity to reflect, learn and ultimately improve your business...

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Working long vs Working hard

October 23, 2019

Working long refers to clocking in 14 hours a day at work. There has always been a notion that working long hours is required to succeed. But does working long hours necessarily mean we...

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6 Ways to Boost Team Performance

October 14, 2019

An unproductive team makes for unhappy employees and ultimately, poor business results. If this is the case, it is time to make some changes, consider what you need to do differently to motivate...

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Radio Advertising

September 30, 2019

Radio advertising is a powerful strategy to boost business in the healthcare sector. We live in an evolving digital age, however radio has stood the test of time. Research has found that we spend...

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Top 10 tips for networking

September 17, 2019

Networking is an essential item in your business toolkit. It provides scope to reach new clients which can lead to increased profit and business growth. The opportunity to meet other like-minded...

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Website design trends

September 3, 2019

Website designs are rapidly evolving with the creation of new trends and technologies. This is great news for those looking to create a new website or rebranding, as there are numerous ways your...

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Twitter Do's & Don'ts

August 21, 2019

Twitter is a fantastic social media platform for lead generation and customer service. For businesses it is essential to maintain a professional online presence to gain the trust and loyalty...

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Word-of-mouth marketing

June 7, 2019

Traditionally, word-of-mouth marketing (aka WOMM) is when a recommendation is made from one person to another for a particular product or service. The aim of this marketing...

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The Power of Online Reviews

May 9, 2019

Online reviews are a powerful tool to raise your business profile and generate trust. They give you the opportunity to hear what patients have to say about you; the good, the bad and the ugly...

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6 Marketing No-No's!

April 23, 2019

As a healthcare professional, marketing is unlikely to come in to your day-to-day working schedule. But, to maintain and grow your client base it is an essential tool to ensure success...

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On-page vs. off page SEO: What's the difference?

April 19, 2019

There are two techniques when it comes to enhancing your search engine optimisation strategy, on-page and off-page. They are completely separate entities, but they both have the same goal...

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10 Step Guide to Writing the Perfect Blog Post

April 15, 2019

The perfect blog post, what is it to you? The fact is, there is no one ideal blog post. Some readers might find your blog informative and easy to read, others will bounce right off the page...

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Backlinks: An Essential SEO Tool

April 1, 2019

What are backlinks? Backlinks are links from external websites that direct back to your site. This not only makes it easy for users to navigate between web pages but it also does wonders...

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What are Meta Tags?

March 20, 2019

We already know how incredibly important SEO (Search Engine Optimisation) is for your website to rank high on SERPs (Search Engine Results Pages). There are many ways to optimise SEO...

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What is Video Marketing?

March 19, 2019

It’s what it says on the tin - video marketing is a marketing tool where the video is used to convey brand messages. This can include how-to videos, customer testimonials, live video...

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Top 6 Benefits of Digital Marketing

March 12, 2019

If I challenged you to go one day without seeing any digital marketing, could you do it? In the increasingly digital world we live in, the answer is most probably no...

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Refocus your Healthcare Marketing Strategies

February 25, 2019

Is it time to refocus your healthcare marketing strategies? As a medical professional your aim is to provide an excellent service or product for your patients...

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Tips for Effective Time Management

February 18, 2019

Time management is something every business owner should master. We all have 24 hours in a day, how we chose to spend each hour is entirely up to us...

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The Power of Print

February 9, 2019

We live in a world of technology. Smartphones have become a fifth limb, laptops perch on our laps and smartwatches have taken convenience to the next level...

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5 Ways to Maintain Motivation in Business

February 5, 2019

Motivation is defined as the desire to do something, it is the reason why we act in a particular way. When setting up a business, motivation is likely to come in bucket loads...

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Tips for writing social media posts

January 28, 2019

Writing social media posts as a business is a different ball game to writing and posting as an individual. Why? The success of your business...

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Keyword research

January 21, 2019

When executed well keyword research can provide high returns for your business. This plus the other benefits of keywords were explored in a previous post...

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Common Keyword Mistakes

January 14, 2019

Keyword research requires an investment of time and money to achieve a high ranking on SERPs. Any shortcuts can result in losing your ranking and wasting all that investment...

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How to survive the first year in business

January 10, 2019

It is no secret that your first year in business can be tough. You need to gain the trust and loyalty of customers and beat the competition to make a profit. At times it may seem like there are not...

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January 8, 2019

Keywords can consist of a single word or short phrase which users type in to search engines to form a search query. Businesses utilise keywords by integrating them in to their website content...

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Benefits of Re-branding

January 2, 2019

Following our previous post ‘Do I need to rebrand?’, this post outlines how a rebranding strategy will benefit your business and ultimately increase your bottom line...

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Email marketing: Top 10 tips

December 17, 2018

Since the General Data Protection Regulation (GDPR) came in to force in May 2018 your customers must opt-in to receive emails. This is a benefit as it means they want to hear from you...

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Strategies to retain your customers

December 10, 2018

Customer retention strategies are the processes and activities that companies undertake to retain as many customers as possible. In our last blog post we explored the Benefits of Customer Retention...

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Customer Retention

December 4, 2018

Customer retention is the process of maintaining your customer base over a period of time. It is well known in business that retaining customers is cheaper than acquiring new ones. This does not me...

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Social Media Platforms

November 29, 2018

Social media is a fantastic tool to connect with your target audience and market your product or service. But with so many platforms to choose from - Facebook, Twitter, Instagram...

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Understanding search results!

November 27, 2018

When you ‘Google’ something, how low down do you look on the results page? As highlighted in a previous blog post ‘SEO: A Beginners Guide’...

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Benefits of Blogging!

November 21, 2018

If you are considering adding a blog to your website then you should absolutely do it! Blogging is an influential tool and if used correctly it can bring many advantages...

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Tips for writing great content

November 19, 2018

Put simply, content is important. It is good for SEO, increases website traffic and encourages engagement with your brand. Take a look at our blog post on the advantages of content here...

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Do I need to re-brand?

November 4, 2018

Rebranding is the process of changing the image or feel of an established brand. This may happen early on in a brand life when it is discovered...

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4 Essential website pages

October 29, 2018

A website can be made up of any number of pages, and some are more important than others. Whilst every website strives to be unique to separate itself from the competition...

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Content, content, content!

October 19, 2018

Content is king. While this term may make your eyes roll, there is actually some validity behind it...

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SEO - A beginners guide

October 13, 2018

The world of Search Engine Optimisation (SEO) may seem overwhelming due to the volume of information out there, but the fundamental goal is to optimise your site...

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Social Media Marketing

October 6, 2018

Following our previous post ‘Do I need to rebrand?’, this post outlines how a rebranding strategy will benefit your business and ultimately increase your bottom line...

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Website Design

September 28, 2018

Described as one of the most important aspects of a brand, good web design could be the one thing that separates you from the competition. Nowadays we rely on the internet to search for products...

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Brand Basics

September 21, 2018

In today’s competitive market it is essential that companies stand out from the crowd through a strong brand that promotes trust and success. But what exactly is a brand?...

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