This is the first page a visitor will see and in this case first impressions count. It is imperative that this page grabs the attention of the visitor, a poor impression means they will bounce off your page within seconds. The homepage is a platform from which you entice a visitor to explore the rest of your website. To achieve this, you need a well-designed page (see blog post on web design), and to include the following content:
Give visitors the opportunity to see the faces behind the business. The about page can give a short description of the employees, any special achievements or awards and explains how you differ from the competition. Key things to include on this page are:
If visitors like what they see then they need a way to get in contact with you. An easy button on the menu to a contact page makes this easy for them. But it is also a good idea to have your contact details in the footer on every page – the easier you make it for a consumer to contact you the more likely they will! It is advised to give all possible means of contact on your contact page, these can include but are not limited to:
A blog page provides a list of all your published blog posts and a short summary of each post. They are usually listed with the most recent posts appearing first. Blogs are an essential part of your website as they are a fantastic marketing tool. They engage visitors so they stay on your website for longer and learn more about you. They also drive traffic to your website and therefore increase SEO ranking.
Contact 2xN here to find out how we can help you develop or improve these essential pages on your website.
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