Your website is the gateway to your business, it provides the opportunity to impress potential customers and showcase your products and/or services. Website redesign is key to maintaining your current customer’s and acquiring new ones, as it shows that you appreciate their custom and you are staying one step ahead of competitors.
This process is not a simple task and requires an investment of time and money on your part. Take a look at the following 6 questions to ask before a website redesign to check you have all your ducks in a row before getting started.
Consider what you want your website to actually do. Put the aesthetics aside and think about the primary goals for your website. The main goal for websites in the healthcare industry is quite clear – it is to increase the brands visibility and overall business. But your primary goals for a website redesign should focus on the steps to achieve this. For example, to improve SEO, increase traffic or to increase email subscribers.
Use your websites analytics to see which pages have the highest number of hits and which are not so popular. This allows you to examine which design aspects are working well on your website. When conducting this analysis, see if the pages with the highest number of hits align with your primary goals.
Your website is a platform for your customers to get to know you, therefore everything about the design should be focused around them. Consider who your customers actually are, what do they care about and why do they choose your brand over others? As a business owner you should know your customers better than anyone. Don’t be scared to ask them what they think about your current website and what would make their experience better.
How easy is the website to navigate? If there are any navigation flaws in your existing website, make sure these are eradicated in your redesign. Run user testing to be sure the user journey flows smoothly. Remember that good navigation is crucial, if a user cannot find what they are looking for they are more than likely to bounce off your page and onto a competitors.
Depending on the size of your business you may opt for a live chat option on your website, where user queries can be answered straightaway. If you do not have the man power to operate this, a simple contact form or ‘contact us’ page with an email address and phone number can be provided.
You might already know exactly what design elements you want to incorporate in your new website. If you need some inspiration take a look at your competitor’s websites and other industry leaders. Note down what you like about the format, navigation and aesthetics. Knowing what you want can save time and money in the design process as there will be less to-ing and fro-ing between you and the website designers.
At 2xN website redesign is our bread and butter. If you would like to find out how we can help redesign your website then please get in contact by clicking here.
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