Backlinks: An Essential SEO Tool

April 1, 2019

What are backlinks?

Backlinks are links from external websites that direct back to your site. This not only makes it easy for users to navigate between web pages but it also does wonders for your website’s SEO. This is because backlinks signal to search engines that your website is important, so the more quality backlinks you have the higher it will rank on SERPs.

How do you get quality backlinks?

Your aim is to achieve quality, not quantity. You are better off having a single quality backlink from a quality site relevant to your industry, opposed to a large amount of poor- quality links. This is because search engines like Google use link quality as a determinant of search results.

So, how do you find these quality backlinks? There are a few essential things to consider:

What types of backlinks are there?

Natural Links

These not only have the strongest impact on boosting your website SEO but they also require minimal effort on your part. This is because a website will choose to add a backlink to your website as they are interested in your content and want to share it with their readers. The only thing is that you have to make fantastic, shareable content consistently. Get your business out there, share your blog, keep your social media pages up-to-date and eye-catching. All it takes is one person with one reputable website (relevant to your industry) to pop your link on their website and BAM… up goes your SEO!

Outreach Links

The clue is in the name. You have to reach out to the quality websites and ask them for links. One way to do this is to promote your existing content. Reach out to websites that are relevant to your industry and are targeting the same audience as you. You have to be confident and ask them if they will link to your website. Reel off the list of reasons why they should do this, show that you have high-quality, professional content that will be valuable to their audience.

Self-created Links

Finally, there are self-created links. These have the least influence on your SERP ranking but they can still help to boost your website if you have had no success with natural or outreach links. You can do this by getting your website into online directories such as Yelp or Google Places. Another method is to create internal links on your own website. These help users to navigate your site which keeps them on there for longer, and this can help to boost your rankings.

Ultimately if you want to increase search engine traffic then link building is a great tool to achieve this. Remember that link building is an ongoing process. Once you have established backlinks on quality websites you need to add new links every few months so that search engines recognise you are still active

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