Keyword research requires an investment of time and money to achieve a high ranking on SERPs. Any shortcuts can result in losing you ranking and wasting all that investment. Please don’t let your hard work go to waste by committing these common keyword mistakes!
The first rule of keywords is to research, research, research! The aim of keyword research is to find the search queries users are typing in to a search engine when looking for a product or service that you offer. Avoiding this essentially means you are taking a stab the dark and the keywords you choose may not attract the right type of visitor to your website.
When you type a query in to a search engine how many results does this generate? Take 2xN for example, we are a healthcare marketing agency, and when typed in to Google this returns 191,000,000 results.
‘Healthcare marketing agency’ is a highly competitive short tail keyword. By using keyword tools such as Google Keyword Planner and Google Trends you can find the less competitive keywords and rank higher using these.
Take in to consideration that you want to attract good quality visitors who want to do business with you, rather than a large quantity of visitors who do not want to do business with you. Long-tail keywords are going to attract good quality visitors.
If you have a local business you want it to rank high on SERPs for searches in your area. To achieve this you need to include keywords that detail your location, give details of the village, town, city or county.
Google will penalise sites that overuse keywords. Remember that you are writing content directed at your customers, keywords need to fall naturally into the content to make it readable. Content that is stuffed with keywords may not make sense and you could risk turning away potential customers.
Wrong clicks equate to high bounce rates which is bad news for your ranking. Conducting thorough keyword research should avoid having the wrong keywords in your content. When reviewing your list of keywords think about what the searcher is intending to find.
Remember this is not a one-off task. You need to re-evaluate your keywords every few months to assess if they are still relevant and if they have increased your ranking. If they are working, keep them. If they are not working, find out why not and work on optimising your content with these keywords. Also consider new keywords which will help to increase or maintain your ranking.
To find out how 2xN can help you increase your ranking on SERPs contact us by clicking here.
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