When we ask our clients whether they want to use social media as a channel for promoting their private practice, their response is more often than not ‘I don’t use social media’.
We must not think of social media, specifically Facebook, as a just a place to make friends and post pictures of your pets, but Facebook is actually a huge part of marketing. If you have a practice that provides a service to patients then it is absolutely essential you are seen on the world’s biggest social network site.
WHAT IS A FACEBOOK BUSINESS PAGE?
A Facebook business page is very different to your normal profile page where you add friends, checkin to places, post things onto your timeline or see when a friend’s birthday is.
A Facebook business page is pretty much a website within Facebook. You have the opportunity to list yours ervices, provide directions on how find you, display your opening dates and times, allow potential patients to see your pictures, client reviews and videos all whilst being able to post updates and news to the people who follow you.
40 MILLION UK USERS ALONE
By 2025 the number of monthly active Facebook users is projected to reach 44.21 million individuals in the UK so it is pretty much guaranteed that most of your clients are active on Facebook.
WHAT DOES THIS MEAN TO YOU?
You may look at your website and think to yourself that you have ticked all the boxes to show all the information that we are suggesting to put ontoFacebook. However, having a Facebook business page provides you with the ability to reach such a vast number of users and the best thing is, it is free.
HOW TO GET A FACEBOOK BUSINESS PAGE
1. 2xN can do this for you very quickly and if you have already got a WordPress site we can also link it up so that any news posts that you publish through your main website, will be posted on the page.
2. Consider doing it yourself if you have time. You will need a personalFacebook page to start with. It is worth watching a YouTube video on how to setthe page up correctly if you are not sure.
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