Refocus your Healthcare Marketing Strategies

February 25, 2019

Is it time to refocus your healthcare marketing strategies? As a medical professional your aim is to provide an excellent service or product for your patients, the nitty gritty of healthcare marketing strategies seems a world away from your day job. But to be successful and retain your patient base a regular review of your marketing strategies is essential. This blog post outlines exactly which strategies should be frequently evaluated.

Refresh your website

Take a look at your website and compare it to your competitors. Does it measure up? Remember, first impressions count, and your website is often one of the first interactions a patient will have with your business. If website visitors do not find what they are looking for within 15-20 seconds they will move on to the next search result. Therefore, it is important that your website is well-organised, easy to navigate, concise, up-to-date, functional and branded. Take a look at our Website design blog post which gives top tips on achieving good web design.

Improve Search Engine Optimisation (SEO)

SEO seems like a daunting prospect for some, but in the right hands it can do wonders for your online presence. For a quick overview of SEO take a look at SEO: A beginner’s guide. The aim of SEO is to achieve a high ranking on a Search Engine Results Page (SERP). There are many ways to enhance SEO, for example incoming links from other websites or social media pages and adding new content to your website on a regular basis.

Revitalise social media accounts

Remind patients you are actively running your business by regularly posting on social media accounts. Share information about new products or services, achievements or patient stories. Take a look at our previous blog posts on Social media marketing, Social media platforms and Tips for writing social media posts to understand the importance of social media, the various platforms and tips for writing content.

Target existing customers

Whilst it is important to attract new patients, retaining your existing patient base is hugely beneficial. After all, a 5% increase in customer retention can increase a business’ profitability by 75%. There are many strategies to let your existing patients know you care about them and appreciate their custom. Have a look at our Customer retention strategies blog post to see which strategies would work for your business.

Keep your brand in focus

It is important that patients recognise and trust your brand. Ensure all marketing materials clearly display your brand identity as well as the message you want to deliver. Consistency is key, it looks professional and an established brand identity makes your business recognisable.

Boost existing content

If you spend time and money writing fantastic content for your website, blog and social media pages, don’t let this go to waste by only publishing it once. There is no reason why you cannot leverage this content and use it again. Share the content with new customers via email or add links to your social media pages if a topic is of relevance.

Encourage patient referrals

Providing a fantastic service or product and having your patients talk about it is a powerful marketing tool. Do not be afraid to ask patients to write reviews and to let their family, friends and colleagues know about you. Hand out business cards or referral cards to existing patients so they can easily pass on your information. Be sure to ask new patients how they heard about your business so you can thank the patient who made the referral.

If you would like more information on how the team at 2xN can help you get your marketing on track click here.

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