SEO revisited: On-page SEO

March 16, 2020

We’ve said it before and we’ll say it again, search engine optimisation (SEO) can seem overwhelming. From keywords to backlinks, there is a lot of information to digest. Remember, the fundamental goal of SEO is to optimise your website so that it ranks higher on search engine result pages (SERPs). This means your website will be exposed to more traffic and therefore, increased business.  

Savvy marketers know that SEO is an ongoing strategy. With search engines constantly updating their algorithms and competitors continuously modifying their SEO strategy, it is essential to monitor and tweak your SEO strategy too. But how often should you revisit your On-Page SEO strategy?

Keyword Strategy

Keywords can consist of a single word or short phrase which users type in to search engines to form as each query. They are important as they connect a user’s search query to your content, which increases the number of visitors to your website. Take a look at our previous post on Keywords to understand how they are used and why they play an integral role in SEO. You can use Google’s Keyword Planner to research your keywords and make sure they are still relevant. It is advised to do this on a quarterly basis and before any big campaigns or promotions.

Title Tags and Meta Descriptions

Title tags define the title of a page or a document, they are shown on SERPs and they inform visitors what the content is about. Meta descriptions are found under the title in SERPs, these provide a broader summary of what the web page is about. Luckily, we have a great overview of these in a previous blog post What are Meta Tags? As mentioned above, you can use Google’s Keyword Planner to see how your webpages are ranking for keywords and adjusting title tags and meta descriptions as required. There are two instances that require you to revisit your title tags and meta descriptions; 1. If Google has updated their Algorithm’s (keep an eye on SEO blogs for this), 2. When you update your keyword strategy (making sure any new keywords are added and old keywords removed).

Fresh content

Fresh content is absolutely vital to enhance SEO, take a look at the many advantages of it in the Content blogpost. Don’t forget that you can refresh old content that doesn’t get many visits by updating the title tag or meta description, linking it to new content, or even by emailing a link to your clients. See how well your content is received by using analytical tools to track the number of visits to your webpages. This needs to be done on a weekly basis, so that you can quickly make the required modifications to increase webpage visits and maintain your SEO position.

What about Off-Page SEO? Look out for our next blog post!

The 2xN team are experienced at helping clients with their SEO strategy. Please feel free to contact us to find out how we can help you.

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