Traditionally, word-of-mouth marketing (aka WOMM) is when a recommendation is made from one person to another for a particular product or service. The aim of this marketing strategy is to motivate people to talk about your business which encourages referrals and ultimately increases your client base.
Think about it, when was the last time you a great experience with a brand that you just had to tell someone about? Whether it be a restaurant giving you a free cake on your birthday or a private healthcare clinic providing exceptional service, these are all positive experiences that we want to share with the people close to us. Slightly exceeding a customer or patient’s expectations will not do it, you need to go the whole hog to make your business stand out from the competition. The advantages of doing so are not to be sniffed at, take a look at the list below:
One huge advantage of WOMM is that it will cost you next to nothing as the process purely relies on existing clients talking to their friends, family or colleagues and making a recommendation. The only investment required is to make this part of your marketing strategy and consider how you are going to trigger these conversations.
Word-of-mouth marketing is one of the most credible forms of marketing because your client is putting their reputation on the line when they recommend your business. In fact, research has found that 92% of consumers believe recommendations from friends and family over all other forms of marketing. Consequently, recommendations by word-of-mouth enables new clients to trust your business far more rapidly than other marketing tools.
WOMM is a self-sustaining marketing tool. As long as you keep providing an excellent product or service, people will continue to talk about it. There truly is a spiral effect as the more clients you retain, the more people they will refer to your business. In turn you will get secondary referrals from your new clients, and so on and so forth.
Compared to other marketing strategies WOMM is relatively easy to initiate. The key is to engage your existing clients, if they have an outstanding experience they are more than likely to tell their nearest and dearest about it. Keep an eye out for our next blog post will delve in to the strategies of WOMM.
For these reasons WOMM has been described as one of the most valuable forms of marketing. If you would like to find out more about this marketing strategy then please get in contact with the 2xN team by clicking here.
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