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What is PR and what is its use in crisis comms?

April 14, 2020

As we navigate through these uncertain times, creative businesses must remain diligent to unprecedented change and keep abreast of the new challenges they face. The dependence on...

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Is marketing the product more important than the product itself?

April 6, 2020

Whilst the product or service is critical to the sustainability of the business and long-term success, poor branding and visibility in the digital era could render your product...

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Benefits of Re-branding

January 2, 2019

Following our previous post ‘Do I need to rebrand?’, this post outlines how a rebranding strategy will benefit your business and ultimately increase your bottom line...

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Do I need to re-brand?

November 4, 2018

Rebranding is the process of changing the image or feel of an established brand. This may happen early on in a brand life when it is discovered...

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Brand Basics

September 21, 2018

In today’s competitive market it is essential that companies stand out from the crowd through a strong brand that promotes trust and success. But what exactly is a brand?...

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