The Blog

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Journey into digital marketing and 2xN

June 29, 2020

Last summer I finished my A-levels in photography and business diploma. After two hard years of work I had come out of school with anA and two B’s. Knowing what job you want to do is...

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Creating the 'perfect' brand and website

May 26, 2020

At 2xN, we will often have doctors and surgeons that work in the private sector come to us and ask us to help grow their name and clinic. Mr Pietro D’Urso came to us for this exact reason...

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Digital marketing secret weapons

May 11, 2020

Digital marketing is the use of the internet and social media to get your product or service out there and reach a wider audience then you otherwise you would be able to. For a business...

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Off-page SEO revisited

March 30, 2020

Search Engine Optimisation (SEO), has the ultimate goal of improving your websites ranking on search engine results pages (SERPs). Our previous blog post highlighted...

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How to create an engaging email newsletter

February 24, 2020

Email newsletters are excellent (and cheap) tools that you can use in your business to keep your clients up-to-date and build up a subscriber base. There are numerous things you can do...

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6 Questions to ask before a website redesign

November 18, 2019

Your website is the gateway to your business, it provides the opportunity to impress potential customers and showcase your products and/or services. Website redesign is key to...

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The importance of logo design

November 11, 2019

When starting a new business, it is more than likely that your to-do list will be longer than your arm. One important aspect to make time for is your logo. Once this is in place it creates a visual...

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Radio Advertising

September 30, 2019

Radio advertising is a powerful strategy to boost business in the healthcare sector. We live in an evolving digital age, however radio has stood the test of time. Research has found that we spend...

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Website design trends

September 3, 2019

Website designs are rapidly evolving with the creation of new trends and technologies. This is great news for those looking to create a new website or rebranding, as there are numerous ways your...

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Email marketing: Top 10 tips

December 17, 2018

Since the General Data Protection Regulation (GDPR) came in to force in May 2018 your customers must opt-in to receive emails. This is a benefit as it means they want to hear from you...

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Understanding search results!

November 27, 2018

When you ‘Google’ something, how low down do you look on the results page? As highlighted in a previous blog post ‘SEO: A Beginners Guide’...

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Benefits of Blogging!

November 21, 2018

If you are considering adding a blog to your website then you should absolutely do it! Blogging is an influential tool and if used correctly it can bring many advantages...

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4 Essential website pages

October 29, 2018

A website can be made up of any number of pages, and some are more important than others. Whilst every website strives to be unique to separate itself from the competition...

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SEO - A beginners guide

October 13, 2018

The world of Search Engine Optimisation (SEO) may seem overwhelming due to the volume of information out there, but the fundamental goal is to optimise your site...

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Website Design

September 28, 2018

Described as one of the most important aspects of a brand, good web design could be the one thing that separates you from the competition. Nowadays we rely on the internet to search for products...

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Word-of-mouth marketing

June 7, 2019

Traditionally, word-of-mouth marketing (aka WOMM) is when a recommendation is made from one person to another for a particular product or service. The aim of this marketing...

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The Power of Online Reviews

May 9, 2019

Online reviews are a powerful tool to raise your business profile and generate trust. They give you the opportunity to hear what patients have to say about you; the good, the bad and the ugly...

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6 Marketing No-No's!

April 23, 2019

As a healthcare professional, marketing is unlikely to come in to your day-to-day working schedule. But, to maintain and grow your client base it is an essential tool to ensure success...

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On-page vs. off page SEO: What's the difference?

April 19, 2019

There are two techniques when it comes to enhancing your search engine optimisation strategy, on-page and off-page. They are completely separate entities, but they both have the same goal...

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Backlinks: An Essential SEO Tool

April 1, 2019

What are backlinks? Backlinks are links from external websites that direct back to your site. This not only makes it easy for users to navigate between web pages but it also does wonders...

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Top 6 Benefits of Digital Marketing

March 12, 2019

If I challenged you to go one day without seeing any digital marketing, could you do it? In the increasingly digital world we live in, the answer is most probably no...

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What is Video Marketing?

March 19, 2019

It’s what it says on the tin - video marketing is a marketing tool where the video is used to convey brand messages. This can include how-to videos, customer testimonials, live video...

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Refocus your Healthcare Marketing Strategies

February 25, 2019

Is it time to refocus your healthcare marketing strategies? As a medical professional your aim is to provide an excellent service or product for your patients...

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The Power of Print

February 9, 2019

We live in a world of technology. Smartphones have become a fifth limb, laptops perch on our laps and smartwatches have taken convenience to the next level...

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