The Graham Hughes International Charity presented 2xN with a challenge that was far reaching! The charity needed the works - from a top down rebrand to a full website rethink to include online shop, patient forum and membership area to deliver a steady stream of revenue.
2xN devised a strategy to keep the website clean, simple, contemporary and user friendly despite the wealth of information it needed to house. The colours are bold inline with the strong branding to optimise user experience and easy of navigation. Many of the website visitors may be visually impaired, therefore a 'read speaker' was implemented for better communication and accessibility. We created the GHIC website to be engaging whilst still communicating all of the necessary care and support information required, in line with the charity's misison.
GHIC's mission is to educate, raise awareness and support those with Hughes Syndrome. 2xN delivered a website which ticked all of these boxes, it provides a hub of easy to digest information for both doctors and patients alike. It enhances the online presence of the charity which in turn raises awareness of Hughes Syndrome. Finally, the website provides a forum for patients to talk to their peers in a safe and secure environment, providing a sense of community for these individuals.