NICO’s brief was two-tiered, covering both brand work and a product launch into Europe. A US-based, innovative medical tech company, NICO sought 2xN’s support to manage the introduction of their revolutionary BrainPath device to new markets, as well as coordinating a dedicated programme of training events in Granada.
2xN’s approach was characteristically all-encompassing, from strategising and managing the events to generating delegate interest in them. We oversaw all aspects, including invites, promotion – and the logistics of holding a multiday, expert-led training course overseas, to the highest standards and for an international audience at the cutting-edge of their field.
The events in Granada were a resounding success, attended by nearly 50 neurosurgeons from the UK, Europe and the UAE. Most importantly, NICO’s BrainPath was introduced to a highly relevant audience – the device has since garnered huge interest, from attendees as well as further afield.