Progen Orthopaedics is dedicated to their mission: to diagnose, treat and manage all musculoskeletal conditions. With this mantra in mind, 2xN was commissioned to grow the clinic’s presence in The City of London specifically – solely harnessing referrals from GPs, physiotherapists and allied healthcare professionals to expand the practice.
2xN’s approach was tightly focused on direct communication with field professionals. A programme of seminars, networking events and face-to-face meetings saw relevant specialists targeted with information tailored to their interests and experience, for an offering to benefit all parties.
The relationships forged via 2xN’s strategy of direct communication and events were harnessed in a database, allowing Progen Orthopaedics to maintain connections with relevant practices as well as identifying new targets in the future.