Mr Sajid Shariff enlisted the help of 2xN to launch him into a new geographical area during a phase of expansion of his practice.
Following extensive research on both Mr Shariff's competitors as well his target audience, 2xN strategised the expansion plan of attack. The plan here was to deliver both an online and referrer targeted campaign. 2xN centred on articulating Mr Shariff's specialist areas and level of expertise to patients and referrers alike via a dynamic marketing campaign to drive online traffic and downstream referrals.
2xN's intervention saw a strong Facebook campaign in conjunction with a programme of referrer networking events. These events provided support and learning for the referrer network whilst the Facebook campaign delivered reliable, sought-after information to prospective patients. Since delivery, Mr Shariff's profile has been raised in a new, competitive market which has produced growth of his practice whilst strengthens relationships with valued referrers.